As quoted by Dr Heinz Goldmann, "business communication is an effective communication which needs to be built around a simple foundation and realization. Communication is a dialogue between two people and not a monologue. In fact, communication is more concerned with a dual listening process." There are three driving factors which lead to this conclusion: Empathy, Common denominator, and creating impact. Empathy is all about placing yourself in someone else's shoes. It's all about understanding the needs of a colleagues, customers and employees.

A bond of solidarity is essential to establish and express for effective communication.
Lastly, the impact has to be bold and focused, portraying a strong message. A communication done face to face is far more helpful than which is written or printed. The study of communication is always rewarding in the long run.

Effective business communication