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    What Do You Understand Buying Role? Can You Explain The Different Role Played By Consumer During The Buying Process?

    asked 4 months ago

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    Buying role is the process by which a consumer gets himself involve in a purchase decision. Some of the common roles are:
     
    - Initiater
    - Influencer
    - Laggard
    - Negotiator
    - Purchaser
    - End user etc

    answered 4 months ago

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