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asked 10 months ago
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In marketing there are four Ps, which the companies use to develop their marketing mix. These four Ps include product, price, place and promotion. Product promotion is one P of marketing mix and it includes the advertisement, publicity, personal selling, features promotion and branding of a specific product. When a company develops a product then the next step is to determine the price and place of the product. Once all these things are decided then the next step is to find the ways through which the image of the company can be communicated to the people. Promotion does not always meant for increasing the sales of the company but it also aims to make the customers aware of the new or existing products offered by the company.
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