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Marketing is a diverse field and it performs major functions for the organization. Marketing aims to identify and satisfy customer needs, it connects the customer needs with the firm’s production function. Its major role is to estimate the demand. All these aims and objectives can be translated into four important functions of marketing. The first one is exchange function, in which it performs the buying or raw materials, selling of goods and pricing the products. The second one is the physical function in which the actual assembling of the goods takes place, storage, transportation, packaging and standardization takes place. The third major function is the facilitating function as it collects information that is used by other divisions of the organization, creates demand and carries out research.
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