What Are Tta/ib Creative Guidelines?
Related to creative guidelines in marketing/advertising.
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asked 2 years ago
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After searching, I can tell you that TTA stands for Touch Them All, which I think refers to marketing literature that reaches/ influences the widest possible audience. IB may stand for Intellectual Brains, the part of the brain which is accessible to reasoned argument and logic, rather than emotion. I hope this takes you a step further.
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