For sales promotion, there are three strategies that are the most common while targeting the audiences on which sales promotions is used. These audiences are inclusive of the consumer, the trade and the sales force. For the first category that is the consumer category, sales promotion activities generate the quickest and most direct results and are mostly successful in nature.

As for the second category of audience, which is the trade audience (the channel members, which consist the wholesalers, dealers and retailers), the case is the same as was with the first category. In other words, sales promotion activities generate results with the same pace as they did in the case of consumers. As for the third category, there are two ways in sales promotion to motivate the sales force to promote the brand and employ their utmost potential in their task. The first way is training the sales people while the second way deals with incentives, both of which not only enhance the skills of the salesforce but also motivate them to work with the best of their efforts.