What Is The Meaning Of Market Oriented Stategy?
In economic term like in texttile sector how can we adopt this stategy?
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Basically a market oriented strategy is the one which deals with defining goals and the objectives of the companies in consideration to the market structure in which they are dealing. There are many questions which the companies can evaluate when they focus on the marketplace structure. The questions which are considered in a market oriented strategy are related with the growth opportunities, development of the new products and the services and how to create the competitive advantage. A market oriented strategy can make the companies to incorporate competencies in the day to day operations of the company to achieve long-term ambitions. In economic terms like in the textile sector, use of market oriented strategy is becoming common and it increases the competitiveness and innovation of the industry. As demands of the customers changes very frequently therefore, market oriented strategy can bring innovations and competencies.
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