What Is The Influence Of Normative And Comparative Reference Group?
I want to know the difference between normative and comparative reference group.
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Basically a normative reference group sets the standards, or norms, which you want to achieve yourself, while a comparative one is just that - ie, a group with which you compare your own progress, possessions or whatever, to see who has more. Here is a very short clear summary to get you started.
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