Can You Tell Me Types Of Advertisement?

There are two main types of advertisements including Institutional advertising and Product advertising. Institutional advertising is the type of advertising in which the image of the company is promoted and not the product. In the product based advertising, the benefits of the products and the services are advertised. There are two types of Institutional advertising which includes enhance corporations' identity and advocacy advertising. On the other hand, product advertisements include Pioneering(aims to stimulate primary demands for the products and services), Competitive(It is used for emotional appeal of the product in the growth phase) and Comparative advertising(Compares two competing brands).