There Is Simply No Limit To What Media Can Do. It Can Perform Miracles In A Society, It Can Change Your View Points And It Can Refine Your Opinions And What Not?

Today's societies rely hard on the media. Media is not only destined for information but it also works as a observer and caretaker of public welfare. It fulfils the cultural political and economic needs of the society, media informs us, amuse us and as said "It invades us". The means of media communication has become so instantaneous that within minutes a person sitting in Las Vegas, Los Angeles or Washington becomes aware of the events taking place in Pakistan. The world has shrunk into a Global Village and within this Global Village, media plays a leading role. Additional to this Global Village concept, the functions of media have improved.

Media plays different role for each one of us and society as a combined unit. For example a persons `F` might like detective stories while his friend `P` might be crazy about romantic stories. One might be involved in science while other to liberal arts. On might be politically conservative, while other a liberal. These paradoxes exist and Media attempts, not always, successfully to answer those complete individual needs which may differ from person to person.

It must also serve as shared cultural political and economic needs of society. It maintains social balance. It facilitates the change, the society needs by gathering views of the public. It creates a public opinion. It can lead society to conservatism or it can create a liberal society.

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