Are Promotional Engraved Pens Still A Sound Business Investment?

They have been around a long time as a marketing tool and are therefore well tried and tested. Chances are they're not going to disappear from the scene any time soon.

Whether they are still a sound business investment is more difficult to call. How do you measure the response rate of a pen, the volume of repeat business or general goodwill generated?

It's intangible like these that have to be weighed up. But in today's society where consumers are reaching information overload, the humble promotional pen still has a role to play, for sure.

What we have to accept is that unlike most other forms of media advertising where we can target demographics, the promotional pen is a scatter-gun. What it most definitely is not is a laser-gun targeting a particular section of our clientele. Fortunately, promotional pens are relatively cheap and therefore volume is not a major issue.