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The first principle of business communication is choosing words, it says that choose understandable, concrete and strong words. More emphasis should be given on positive words. Obsolete and overused words should be avoided.
Developing Sentences is the second principle and is about the development of sentences and concentrates on composing clear sentences. Short sentences should be preferred. Passive sentences should be avoided and active sentences should be preferred. Appropriate emphasis should be given to sentences.
Third principle is Forming Paragraphs that instruct to use short paragraphs. There should be unity among paragraphs. Logically organize the paragraphs. There should be a coherence among paragraphs. Moreover, also give an appropriate emphasis on a paragraph .
Developing Sentences is the second principle and is about the development of sentences and concentrates on composing clear sentences. Short sentences should be preferred. Passive sentences should be avoided and active sentences should be preferred. Appropriate emphasis should be given to sentences.
Third principle is Forming Paragraphs that instruct to use short paragraphs. There should be unity among paragraphs. Logically organize the paragraphs. There should be a coherence among paragraphs. Moreover, also give an appropriate emphasis on a paragraph .
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