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There are lots of features of E-commerce but some of the unique features are: E-commerce services are available almost everywhere, 24 hours a day and is easy to access. It is accessible to every one. Because of this, total number of customers also increases. This helps the buyers and sellers to share one plat form. It has standardized system and is shared by all nations around the world. It also gives all the required information, content, service and products to the customer instantly. It made the two-way link possible between buyer and seller. Also give personalize/customize products. By personalization it means that with the help of e-commerce one target the marketing messages to particular individuals by specifying the customer’s name, hobbies and past activities. While by customization, it means that, the customer can get the product by altering or changing their product or service specifications according to their need.
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