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In this essay Huxley has analyzed the causes of tremendous increase in the use of beauty products an America and Europe. He has also indicated the impact of beauty aids on the appearance and health of users. He tells us that American women are spending about three million pounds a week on their faces and bodies. Although European is comparatively poor, yet they are also spending more money than ever before.
This desire to look more attractive has given birth to this prosperous industry. This excessive devotion to physical has led women to use a number of hair and skin foods. They are using from simple face crème and hair lotions to rubber reducing belts, injection of paraffin wax, facial surgery, mud baths, massage machines and a variety of paints. These things cost them a lot of money but they do not try to be economical. They spend freely on their beauty needs.
Huxley points out that this modern trend is not a result of only wealth. Wealthy people always paid more attention bodily fitness. But now there is a general awareness among common people that body has also its rights. They believe that body is as important as soul for a balanced personality. They think that it is their duty to look after their face and body well so that they look healthy, strong and attractive. The writer remarks that now old ladies will become very rare. This situation indicates a change of attitude and general prosperity among common people. They give full attention to their bodies and ignore religious restrictions.
This desire to look more attractive has given birth to this prosperous industry. This excessive devotion to physical has led women to use a number of hair and skin foods. They are using from simple face crème and hair lotions to rubber reducing belts, injection of paraffin wax, facial surgery, mud baths, massage machines and a variety of paints. These things cost them a lot of money but they do not try to be economical. They spend freely on their beauty needs.
Huxley points out that this modern trend is not a result of only wealth. Wealthy people always paid more attention bodily fitness. But now there is a general awareness among common people that body has also its rights. They believe that body is as important as soul for a balanced personality. They think that it is their duty to look after their face and body well so that they look healthy, strong and attractive. The writer remarks that now old ladies will become very rare. This situation indicates a change of attitude and general prosperity among common people. They give full attention to their bodies and ignore religious restrictions.
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