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Positioning strategy includes the various ways and means that marketers utilize to develop an image of the firm, its products and/or services in the mind of the consumer. It basically represents how the organization places itself in the consumer’s perception relative to other similar products. Some of the possible dimensions on which the positioning strategy works include high or low costs, price, quality etc. First the organization identifies the market and then selects a segment to target. After that you collect data from the consumers how they perceive different products. After that you will identify what attributes customers value the most. When you have these details, you will identify the position where you can compete and then place your product there.
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