In The Context Of Marketing What Do You Understand By The Term Learning? Can You Discuss Any One Learning Theory Which You Think Is Most Relevant To An Understand Of Consumer Behaviour?

In the context of marketing the word "learning" is used for the customers. When the customers get aware of the products and services and they get the same benefit from the same brand. This develops the experience in them and they learn how to behave and where to go next time. The buying behavior is the learning process for the consumers. I think the Skinners Learning theory is the most relevant with the learning theory in marketing. For more details click on the link:
Learning theory approach

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