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The seven features of E commerce include Ubiquity, Global reach, Universal standards, Richness, Interactivity, Information density, and Personalization/Customization.
Ubiquity means that E commerce technology is available everywhere, like homes, workplaces and even on mobile devices. Global reach shows that E commerce reaches across the national boundaries. Universal standards means the standards of E commerce are same. Richness reflects that in E commerce video, audio and text messages are possible. The feature of interactivity shows that technology works with the interaction of users. Information density means that technology reduces the information cost and increases quality. And the seventh feature is Personalization/ Customization, which means that E commerce technology allows personalized messages to be delivered to individuals.
Ubiquity means that E commerce technology is available everywhere, like homes, workplaces and even on mobile devices. Global reach shows that E commerce reaches across the national boundaries. Universal standards means the standards of E commerce are same. Richness reflects that in E commerce video, audio and text messages are possible. The feature of interactivity shows that technology works with the interaction of users. Information density means that technology reduces the information cost and increases quality. And the seventh feature is Personalization/ Customization, which means that E commerce technology allows personalized messages to be delivered to individuals.
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