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A Retailer is an individual or an organization which is involved in the process of retailing. Retailing is related with sale of goods from a fixed location. This includes a departmental store or even a kiosk. This sale results in direct consumption by the purchaser. Retailer buys goods in bulk from the manufacturer or the wholesaler and then sells to the end user in small quantities.
On the other hand, Wholesaler is a person or an organization that is involved in sale of goods to retailors, or to commercial, industrial or institutional buyers. They usually form the interface between the retailors and the manufacturers.
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