What's An Example Of A Marketing Mix And The Organizations Impact?
An example of a marketing mix and the organizations impact
1 Answer - Sort by: Date | Rating
Marketing Mix of Subway
Product
Subway is a multinational restaurant franchise that mainly sells sandwiches and salads. It is the modern version of fast food restaurant in which each sandwich is made in front of the customer according to his or her taste. It basically is a consumer driven product.
Price
The prices of all of the items offered by Subway seem to be very reasonable and in accordance with the target market segments. Pricing of Subway is 'Strength' for Subway and in most of the markets it has penetrating pricing strategy.
Place
Most of the Subway outlets around the world are in commercial areas. The part of the area being crowded most of the time can be an advantage for Subway. People roaming around for the purpose of shopping can actually be expected to step in and make a purchase at Subway. It may be a possibility that the presence of the shopping area add to the sales of Subway.
Promotion
Considering the promotional activities being carried out by Subway, it is quite obvious that right now subway is not taking any kind of initiatives to promote itself. There are no advertisements on television, in the form of print ads or on radio, as opposed to some of its competitors like McDonalds and KFC.
Marketing Mix of Subway can really affect the company because the four Ps of marketing mix produce attractiveness for the customers.
http://en.wikipedia.org/wiki/Marketing_mix - 35k -
Product
Subway is a multinational restaurant franchise that mainly sells sandwiches and salads. It is the modern version of fast food restaurant in which each sandwich is made in front of the customer according to his or her taste. It basically is a consumer driven product.
Price
The prices of all of the items offered by Subway seem to be very reasonable and in accordance with the target market segments. Pricing of Subway is 'Strength' for Subway and in most of the markets it has penetrating pricing strategy.
Place
Most of the Subway outlets around the world are in commercial areas. The part of the area being crowded most of the time can be an advantage for Subway. People roaming around for the purpose of shopping can actually be expected to step in and make a purchase at Subway. It may be a possibility that the presence of the shopping area add to the sales of Subway.
Promotion
Considering the promotional activities being carried out by Subway, it is quite obvious that right now subway is not taking any kind of initiatives to promote itself. There are no advertisements on television, in the form of print ads or on radio, as opposed to some of its competitors like McDonalds and KFC.
Marketing Mix of Subway can really affect the company because the four Ps of marketing mix produce attractiveness for the customers.
http://en.wikipedia.org/wiki/Marketing_mix - 35k -
0
0
- How Does An Organizations Strategy Impact Its Marketing Mix?
- How Does An Organization's Strategy Impact Its Marketing Mix?
- How Does An Organization's Strategy Impact Its Marketing Mix?
- Can You Define Unions And Their Impact On Organizations
- How Does Social Networking Using IT Impact Organizations?
- How Nonprofit Organizations Do Marketing For Their Growth?
- What Are The Marketing Challenges Faced By Profit Making Service Organizations?
- What Are The Product Team Structures?
- What Is The Sloth Bears Life Cycle?
- How To Me Next 4after Month In Increment For Promotion?
- What Are The 4 Types Of Promotion To Promote A Product?
- What Advanage Of Free Market?
- How Are Twofold Goals Used In Marketing?
- Is Merryclinic.com Products Good For Psoriasis?
- How Advertising Benefit Customer?
- What Does Advertising Tell About Women?
- What Is The Significant Role Of Advertising In Economic?"
- How Much Is Scrap Lead Per Tonne?
- How Much Is Scrap Nickel Per Kilo In Uk?
- How The Macro Environment Affects Marketing Strategies Of An Organisation?
- Explain How The Advertising Process Functions?
- What Idea Is Promoted By The Concept Of Nullification?
- What Is The Concept Of Training?
- What Is Macro Business Environment?
- What Are The Two Principles Of The Marketing Conecpt?
- Describe How The Concept Is Applied To The Marketing Of Product In Both MacDonald's And Burger King?
- How Production Concept Differs From Marketing Concept?
- What Is The Economic Effect Of Advertising?
- What Are The Examples Of Oligopoly Market?
- Describe The Interrelationship Between Consumer Behaviour And The Marketing Concept?
- What Are The Techniques Can Give A Sales Executive To Promote The Profducts?
- How Can Success In Marketing?
New Comment - Comments are editable for 5 min.