How Does An Organizations Strategy Impact Its Marketing Mix?

Marketing mix refers to the 4 P's of marketing that are Product, Pricing, Place and Promotion. The marketing mix of any organization is totally dependent on its organizational strategy. E.g If the organization is following the strategy of innovation and new product development, it will offer its consumers with new products as in the case of 3M. If a firms organizational strategy emphasizes on value for money for consumers, its products will be moderately priced so that a broad spectrum of market can benefit from it.