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The companies focus on advertisements in order to attract sales. This is very true that advertisements increase the sales of the company because advertisements create awareness among the consumers. Awareness can be brought through advertisements because the consumers can know about the features of the products through the advertisements and they can compare the ads of substitutes. The consumers finally make an unintentional analysis about the product regarding its features and his own requirements. Although the customer may not have consumed the product but still after watching the ad he gets in a position to decide the best option for him. Therefore, advertisements bring awareness to the customers. Moreover, at the same time the company can promote its products and services and can introduce new offers from time to time.
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