Can You Give An Example On Micro And Macro Environments For A Company?

The Micro environment of a company constitutes of all the factors that affect a company but are controllable to a certain extent by the organization itself. These factors are:

- Employees
- Suppliers
- Shareholders
- Media
- Distributors
- Suppliers
On the other hand, Macro environmental forces of an organization are all the factors that affect a firm and are beyond the control of the organization. These include:

- Political /Legal factors
- Economic Factors
- Socio/cultural factors
- Technological factors
- Competition
- Demographics of the consumers.