What Is The Involvement Theory? How Does It Affect The Marketing Communication Process?
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Involvement theory is how much time, money, ideas, energy and other resources customer try to use in order to buy the product.
There are two types of customer involvement: Either High involvement (rational or emotional) and Low involvement (rational or emotional). For details check out the following site:
Involvement Theory
Have a nice day :)
There are two types of customer involvement: Either High involvement (rational or emotional) and Low involvement (rational or emotional). For details check out the following site:
Involvement Theory
Have a nice day :)
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