What Is The Difference Between Selling Concept And Marketing Concept?

The Selling Concept and the Marketing Concept are two different concepts of Marketing that related to the evolution of marketing in the world.

The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. This concept became popular after World War 2.

On the other hand, the Marketing Concept is one of the recent concepts in marketing. It holds that a firm must identify the needs of the consumer and then plan, price, promote and distribute its product according ton the demands of the consumer.

The selling concept philosophy was quite common before the emergence of the marketing concept. According to the selling concept, if the customers are not constantly reminded, they will not be motivated to but the product so the firms have to advertise aggressively to remain prominent. By being aggressive, firms will be able to push their products to the customers and make sales. This concept has some draw backs; it considers the customers to be unaware and uninterested while this is not true. Secondly it assumes that firms that advertise a lot will be able to sell well even if the customers don’t want the product which is also not true.
On the other hand, marketing concept says that firms have to keep customer demand in their minds while designing products. Those who keep the customers satisfied will get sales and being customer centric will help the firms be successful.