Can You Name Some Of The Advertising Media?

Advertising media
There is no doubt about it that advertising is a great force of promoting sales of the products. It is now regarded as an effective and profitable investment.
A firm which has to spend money takes a proper planning expenditure on advertising. It tries to select the media which are most effective for including the people to purchase its goods or services. A firm, therefore, before selecting a media takes into consideration:
1- The cost of advertisement
2- The extent of circulation
3- The time of advertisement
4- The quality of the media
5- Degree of flexibility in changing the advertisement requirement according to the changed circumstances.

6- The effectiveness of the media
7- Editorial policy
8- Relationship of media to market
Generally, the medium which is selected contains some of each of the above qualities. The advertiser therefore chooses the media which is most suited to his business requirements. The principle media in current use are:

1- newspapers
2- magazines
3- radio and television
4- direct mail service
5- outdoor advertising
6- transportation advertising
7- point at purchase advertising
8- advertising on the internet
9- product sampling
10- premiums (if a buyer purchases a specific good he is given premium)