What Are Merits & Demerits Of Advertisement?

There are various merits and demerits of advertisements. The major benefit of advertisements is that it creates the awareness of the products and the services among the consumers. Secondly, it increases the sales of the company thereby, increasing the financial benefits to the company. Thirdly, advertisements create brand awareness among the consumers and increase the visibility of the company. Fourthly, advertisements also provide vast coverage. On the other hand, the demerit of the company is the high costs which the company incurs. Secondly, the company can over-emphasize the features of the products or services. This creates a gap between the expected functionality and the actual performance of the products. Advertisements can also increase the price war among the competitors.