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15. What category of ratios includes return on total assets and return on stockholders’ equity? A. Leverage b. Activity c. Profitability d. Growth 16. Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department? A. Does the firm have an effective sales organization? B. Are markets segmented effectively? C. Are the firm’s products and services priced appropriately? D. Does the firm have good liquidity? 17. What marketing function includes test marketing? A. Selling products/services b. Pricing c. Customer analysis d. Product/service planning
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Ratios which include return on total assets and return on stockholders' equity are Profitability ratios.
Does the firm have good liquidity is not a key question for judging the strength or weakness of the marketing department.
And finally the product and service planning is not a test marketing function.
Does the firm have good liquidity is not a key question for judging the strength or weakness of the marketing department.
And finally the product and service planning is not a test marketing function.
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