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asked 4 years ago
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Amazon (the company) was founded by Jeff Bezos, a former investment banker in 1994. It is incredible to think that after 4 months in business the company was selling one hundred books per day and now Bezos is listed as being the 147th wealthiest man in the world : an astounding achievement in 12 years. Some reports indicate that after the website was launched, Bezos asked 300 people to 'spread the word' and create demand through word of mouth.
However, the phenomenal success of Amazon is thought to be due to its creation of a 'virtual community' whereby customers would share their thoughts, experiences and opinions about the books which they had read. This allowed people to be able to browse 'on line' so that they could buy books which were of relevance and genuine interest to them, partly based on the opinions of other readers.
Bezos, since 2004 has been diversifying and he has bought a space flight company which is called Blue Origin.
However, the phenomenal success of Amazon is thought to be due to its creation of a 'virtual community' whereby customers would share their thoughts, experiences and opinions about the books which they had read. This allowed people to be able to browse 'on line' so that they could buy books which were of relevance and genuine interest to them, partly based on the opinions of other readers.
Bezos, since 2004 has been diversifying and he has bought a space flight company which is called Blue Origin.
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