Differences Between Micro Environment And Macro Environment?

Micro Environment is the study of individuals on a micro scale. The subjects dealing with individuals focus on their interaction with their immediate environments, economies and ecologic. For example a micro study of economics deals with primarily effects that only influence the individual like the demand and supply rules, or marginal utilities. When we study objects on a Macro scale we tend to identify and indicate trends and study their impact on overall cultures, societies from sociopolitical or economic standpoints. Inflation in Macroeconomics or other indicators like the Human Development Index are more closely scrutinized in the pretext of a bigger picture and tries to encompass all human activities.

Micro environment- forces close to the company that affect its ability to serve its customers.
Example: Company, suppliers, public, competitor, customers, intermediaries.
Macro environment -large societal forces that affect the whole micro environment.