What Do Marketing Managers Do?

The roles of the marketing managers may vary depending upon the nature of the business, corporate culture and industry context. A marketing manager applies the marketing techniques practically and manages the marketing resources and activities of a company. He is responsible for affecting the timing, level and the composition of the demands of the customers. A marketing manager is responsible to analyze the market environment and to set the marketing targets. It is his role to set the marketing strategies and to develop a marketing mix. Moreover, a marketing manager also controls the image of the company in the market through promotional strategies.