Give Demerits Related To Adverising?

Bad advertising says a lot about the advertiser but provides no solutions to problems or satisfaction of needs to prospective or existing customers.FOR EXAMPLE; a bad advert for a plumber would be "H. Jones Ltd. Plumber; established in 1970; no job too small; competitive rates", followed by address, telephone number.

A GOOD ADVERT; "LEAKING TAP? LEAKING ROOF? Call NOW ON (phone number) for expert help from Harry Jones - been plumbin' nearly 40 years! And here's what our customers have to say about the jobs we've done for them - -" and now include at least 3 testimonials from customers whose problems you've successfully solved; in this instance yours probably want to include one from a loyal customer, e.g. "We always call Harry Jones because...."

Too much advertising is a waste of money; unless your advert persuades customers to DO something, keep your money in your pocket.

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Demerits of advertising
Advertisement is not an unmixed blessing. It has certain demerits which are as follows:
Economic waste
One of the major arguments advanced against advertising is that it leads to economic waste. The advertisers invest huge amount of money on publicity of their products which becomes a part of the cost of production.
Producers do not lower the cost per unit
Production of goods on a large scale definitely reduces the cost per unit
Sovereignty of the consumers
The sovereignty of the consumers is greatly destroyed by the various media of the advertising.

Restricts competition
The effective advertising by a few firms in the same line of production discourages the entry of the new firms in the industry. It thus restricts competition and creates monopoly.
Burden on the consumers
The introduction of the new commodities change designs in dresses etc. affects the minds of the customers.

Causes of unhappiness
Advertising causes unhappiness and dissatisfaction to those people who cannot buy the new products introduced through advertising. They in order to purchase the new things often adopt unfair means for raising their incomes.
Truth in advertising
The advertisers sometimes give misleading picture of their products. The misrepresentation, falsehood, deception in advertising is a cheating of the innocent customers.

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