How Effective A Tool Is Advertising In The Pakistani Market?

In the scenario of the Pakistani market, the phenomenon of advertising is a highly worthy tool.  The consumers have become exceptionally aware of brand promotions specifically advertising.  However all these factors do depend on the nature of the advertisements.  Generally people have enough knowledge specially with advertisements on television, granted the heavy access to the respective medium. Whereas regarding advertisements in magazines and the Internet, there is not a very larget group of customers in Pakistan that seeks these respective media (specially Interactive media). As far as the advertisements in newspapers are concerned, the response is lukewarm as a very small percentage of consumers(specifically among youngsters) access it. Concerning billboard advertising, it has a universal appeal to every age group and every class as its convenient to approach and prominent to observe.  Overall advertising is a very powerful tool in the Pakistani market that if effectively utilized could generate great outcomes for the brand.