How Should I Define Reasoning Of Research In My Term Paper?

You can write in the following structure the answer to this question:
We focus on finding information the target customers' level of convenience with product, their ease of use, liking and disliking about shape, color, functions and system of Product. A traditional marketing research process containing six steps is applied in fact to elaborate the whole study and its findings. The process is:

1. Defining Research Objective
2. Developing a Research Plan
3. Collecting Information
4. Analysing Information
5. Presenting Findings
6. Making Decision

Our considerations throughout the concept and product testing remains on:
• The importance of evaluation
• Level of product innovations
• Initial reaction of prospective buyers
• Opportunity and market analysis for Product
• Viability of both concept and product

To have maximum results from our research we tried to include additional aspects like market analysis, reference groups and additional target groups. We also selected the sequenced questions logically i.e., concept first and product second. We kept the whole process of survey and focus group simple and short did our best to avoid any inconveniences for the respondents and participants.