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Selling Of Concept, Do You Know?

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    Selling Concept is one of the orientations that a company can adopt in terms of its strategy towards consumers. Selling Concept actually emphasizes on aggressive selling of the products produced by a company.

    Organizations that follow the selling concept rely on aggressive selling efforts and manipulative sales techniques to win market share.

    The underlying concept to this management philosophy is that the consumers will not make an effort to buy a product if they are left to themselves. So a company must push its products towards the consumers and make them to buy them.
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    Lily_j 

    answered 1 year ago

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