What Is A Primary And Secondary Research ?

Primary Research is the main type of Research. It involves collection of data that is non-existent. This term is widely used in market research and competitive intelligence.

There are numerous forms of Primary research such as telephone interviews face to face interviews, emails etc. This kind of research is very expensive.

Secondary Research is the second main type of Research Process. It involves summarizing, collation and synthesis of existing research material. It is normally used for market research.