What Are The Merits And Demerits Of Online Retailing?

Online retailing has been a lucrative innovation for retailers in terms of expanding their customer base. The bounties of this innovation have proved to be manifold for both the retailer as well as the customers. For the retailer, online retailing is a cheaper, more instant process and moreover it serves to expand the customer base of the retail outlet and enhances the reputation of the retail outlet as far as the technological dimension is concerned as the general viewpoint amongst customers forms a direct relationship between the practice of online retailing with the concept of advancement and class. As for the customers, the biggest attraction for them in the prospect of online retailing is convenience. Moreover the time factor is also a great determinant in increasing the popularity of online retailing for customers.

As for the demerits of online retailing, retailers are not that piqued with this very practice as are a specific set of customers. For customers, although online retailing is convenient and time-saving, nevertheless it is very expensive and also becomes a source of information overload for them, given the direct mail strategies that online retailers incorporate.

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