How Have Technology And Communications Affected Nokia's Organizational Structure?

Well Nokia's fundamental idea of making cell phones extremely user friendly has helped market their products in a big way. They have given special importance to the consumer's needs.

Nokia has used the print and electronic media to a large extent to help people understand what their products are all about. They have also specified that each of their cell phone models has been created keeping in mind a particular sector of people like their music edition cell phone model was created for teenagers and youngsters, their communicator model was created mainly for business class people, etc.

Nokia Corporation at the moment is the leading cell phone producer in the world having a total market share of 36 per cent. Nokia Corporation also manufactures telecommunication network equipment for cell phones, ISDN, broadband access, wireless LAN, etc.

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