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Marketing is the process of developing profitable relationships with the customers. Marketing is an important part of a business and is must to generate sufficient revenues to attract customers. Usually marketing plans are made for achieving business objectives. A marketing strategy includes a comprehensive analysis of market, customer needs, competitors, PEST/SWOT Analysis, marketing mix which includes 4Ps (Product, Price, Place and Promotion). The key part of marketing is 'Marketing Mix'. Companies should first understand customer needs and then develop marketing mix. A product can only sell if it has a unique selling proposition and can satisfy customer's unmet need. Therefore marketing concept is key to success in product development and promotion of the product. Advertising and promotion is also an essential part of marketing in order to increase product's sales.
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