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Why Does Coordination Play A Major Part In Marketing?

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    Coordination plays a key role since all the messages going out of the company should be same so as to not to confuse your stakeholders as to who you are and what you do. Consistency in communication is the key that is the reason greater emphasis is being laid to integrated communication for which special posts are now being designed in organizations.
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    Sky123 

    answered 2 years ago

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