Why Are Online Credit Card Transactions So Important?

Research by people in white coats shows that accepting credit and debit cards on a web site can boost a company's sales by 200 to 300 per cent compared to asking buyers to send a cheque. And this all makes for interesting reading for web site owners as an estimated 75 per cent of all online purchases are impulse buys.

Furthermore, it is also reckoned that customers who can wield their credit cards on your web site will spend up to 50 per cent more than they might otherwise have done.

Indeed, a cheque only web site is now analagous with spending thousands of pounds on a new car and then leaving it parked on your driveway with no fuel in it. It may look good but it ain't going to take you anywhere fast.

By having the ability to accept credit cards on a web site, focus on customer service has instantly been improved. For in today's competitive business environment, the mantra "easy to do business with" is no longer an idealistic chant but a very real expectation on the part of the consumer.