What Roles Does Advertising Play In The Sales And Distribution Of Goods And Services?

Advertising is a very vital component of any product's whole marketing mix. The most important function which it performs is that it make the target audience aware of your product and its feature. Advertising plays very important role in positioning and building the required image in the minds of the customers which is very necessary for the sales and distribution of goods and services. The main purpose of the promotional mix is to tell the audience about the product or service.

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A lot, in grocery stores for example,  the lower shelves that companies put there products cost less and the upper shelves at eye contact cost more and the companies will pay the stores for the prime spots. Its all about cornering the markets and how much you can payoff.

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