What Is The Advantages And Disadvantages Of The Advertising?

There are various advantages of advertising apart from its promotional purposes. Advertising also educates and motivates the consumers about the use of the right kinds of products and services. Secondly, it helps to spread the public welfare messages like messages related to AIDS, family planning etc. Thirdly, advertising can spread the messages to the far out masses. Advertising also plays a very important role in the development of the image which the company wants to make in the minds of the customers. Moreover, advertising also helps to educate the people about social and moral issues. There are some disadvantages of advertising like it sometimes promote the products like alcohol, cigarettes etc. Secondly, its impact depends on the state of mind of the individual and people can make false claims from the ads. In the advertisements over-emphasis is given on the use of products and services. Excessive Advertisements can become nuisance and results in negative impacts.