Tourists in major cities often have to run from pillar to post to reserve a hotel room and often get accommodation where they are neither satisfied with the service nor the rates.
Today there are a number of ways to make a hotel reservation and as such don't require the hassles involved in procuring a hotel room in a major city like London. Now, one doesn't have to depend on the travel agent like in the old days to reserve a hotel room even in popular hotels.
The smart choice for many is reserving online where you can make your selection from a variety of options, know everything about the rates, check whether there are any rooms available in your favorite hotels and decide on the kind of accommodation all beforehand thus ending your worries on this front.
In fact there are a number of London hotels that offer direct online reservation facility on their website or if one prefers one could even reserve by way of online reservation companies that maintain hotel directories and where one can get the latest information.