Why Establish The Needs And Wants Of Customers?

Customer satisfaction is the primary goal of every organization. In fact it has become the requirement of organizations to survive in the today's competitive environment. In order to satisfy the customers, it is very necessary for the companies to meet the customers requirements. Therefore, all the companies need to know about the needs and wants of the customers. The major step in the marketing plan of a company is the market segmentation, during which the needs and wants of various customers are evaluated and marketing mix is designed.