What Is B2B In E- Commerce? How Does It Help The Online Marketing?
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B2B is the short form of Business to business. It is a widely used phenomenon of e-commerce where businesses involve in transactions with other business concerns. The B2B sites meet the needs of a particular industry such as retail, travel, transportation, equipement or machinery. Thus, business or manufacturers can make use of e-commerce to sell their goods to other businesses or buy from them.
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B2B stands for Business 2 Business. I would presume that the only way it would help you in online marketing is if your offering something of value to a particular corporation/business. Otherwise your target market would be just your regular comsumer B2C.
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