What Are The Myths Of E-commerce?

Many people consider e-commerce very inexpensive and easy to install. Because no inventory and store houses are required. The fact is it is not that easy we visit a number of sites daily and can analyse very efficiently that which one of them is contributing 100% in successful business.
There are 12 myths of e-commerce:
These are:
1-Setting up a business on web is easy and inexpensive
2-If I launch a site customers will flock to it
3-Making money on web is easy
4-Privacy is not a big issue on web
5-The most important part of any e commerce issue is technology
6-On the Web, customer service is not as important as it is in a traditional retail store.
7-Strategy? I don't need a strategy to sell on the Web! Just give me a Web site and the rest will take care of itself.
8-Flash makes a Web site better.
9-It's what's up front that counts.
10-E-commerce will cause brick-and-mortar retail stores to disappear
11-The greatest opportunity for e-commerce lies in the retail sector.  
12-It's too late to get on the Web.