What Are The Major Rules Of Marketing?

Effective marketing is concerned with constantly offering market solutions, identifying the target market, demonstrating the value/use of the product practically rather than speaking too much about it, building a network of contacts and staying in touch with the prospective and regular customers.

Marketing is not only an important part of business, but it has also acquired the status of an independent profession in recent times. It is a combination of a science and an art. The science and art of marketing are combined to achieve the results. It is not a pure physical science, but it can be classified as a social science in the sense that like other social sciences, it lays down certain broad norms and rules that are taught to all the students who aspire to enter the marketing profession. It is considered to be an art because like other arts, marketing is also a flexible and subjective subject (not bound by rigid rules) rather than an objective one. After studying the rules of marketing management, managers in the corporate world tend to interpret them differently to fit into different day-to-day practical business situations.