Can You Encapsulate The Essentials Of The Advertising Plan?

To design an advertising campaign, an advertising agency has to go through a meticulous process.  In the light of the marketing plan and the marketing objectives, the advertising plan should be formulated with no iota of incompatibility with the previously mentioned dimensions.  The first element of the advertising plan is the introductory analysis of the brand that consists of an executive summary of the advertising plan.  Then follows the situational analysis that comprises of the advertising problem that needs to be resolved  as well as the advertising opportunities for the brand that require to be utilized by the advertiser.  Once the opportunities and threats have been realized in the outside environment, the advertiser and advertising agency should mutually make some key decisions that involve the designation of the advertising objectives, establishing the target audience, demarcating the competitive advantage of the brand as well as elucidating the product image and personality as well as the current product position in the market.  The implementation and evaluation of these decisions are to be carried further but before that the budget, the creative strategy and the media strategy also needs to be formulated.  In order to be more effective, the integrated marketing communication methodology should be employed that includes the incorporation of other communication tools such as sales promotion, public relations, direct marketing etc.