How Do You Control Rumours?

Rumours are basically characterized by such types of information which may not be necessarily true or authentic. Different communicative media, say, television, radio, newspapers, Internet, for example, play a great role in spreading rumour in mass.

There are mainly 3 effective key by using which rumour can be controlled to some extent.

First Key: To develop some mechnism to determine what rumours are actually circulating in air.

Second Key: To develop a strategy to determine the authenticity and truthfulness of rumour.

Third Key: To develop mechanism to correct or rectify inaccurate rumours and replace them accordingly.

To implement these 3 keys into function, 3 steps must be followed.

Step 1: Rumour Identification
Step 2: Rumour Investigation, which includes 2 factors, namely, (I) Fact-finding efforts, and (II) neutral intermediaries
Step 3: Rumour Correction

Perhaps the best developed example of rumor control mechanism is the crisis control centers which was developed during the middle of the Cold War to prevent incomplete and inadequate information derived from military base which might turn into violent and dangerous confrontation between the United States and the Soviet Union, if not handled carefully on time.