What Are The Advantages/disadvantages To Advertising Through Various Advertising Media?

The major advantage of using various advertising media is that you are recognized by majority of your customers. Consequently, more consumers and increased sales. Large scale advertising creates sense of trust in your customers. They start to recognize you as an authentic source of fulfilling their needs.

The major disadvantages is increase in the cost. This directly affects the profit margin. Large scale advertising is preferred for long term planning.

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Well advertisement media are many as u asked i ud direclty tell you the advantages and disadvantages ok.
TELEVISION:
Advantagestext: 1) wide coverage 2) attracts the attention of the viewers 3) it appeals to both dumb and deaf people 4) attractive in nature

disadvantages:text: 1) costly 2) tedious process 3) feedback cannot be got from public 4) no personal touch 5) the marketer cannot clarify the doubts.

DIRECT MAIL:
Advantages:text 1) reaches the customer 2) can contact them easily 3) less time consuming

disadvantages:text 1) only selected people can get the mails 2) possibility of mails being unread 3) unsolicited mails

NEWSPAPERS & MAGAZINES:
Advantages:text 1) wide coverage 2) less time consuming 3)

disadvantages:text 1) not applied for illeterate 2) costly 3 3) no personal touch


INTERNET:
Advantages:text 1) attractive 2) less costly 3) recognition

disadvantagestext: 1) only those people who have access for net can see them 2) no personal touch 3) less awareness

OUT DOOR:
Advantages:text 1) reach when the people are out of home 2) attractive 3) less costly 4) less time consming

disadvantages:text 1) traditional media 2) no personal touch 3) demonstration is not possible

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